Do you have a passion for exploring what makes people tick and understanding why consumers do what they do? If so, an internship in Kao Market Research may be the perfect fit for you! Kao USA Inc. is a leading manufacturer and marketer of global beauty care brands including Jergens®, Biore®, Curel®, Ban®, John Frieda®, Goldwell®, and KMS California®. We are seeking an exceptional candidate to help us grow our skin care brand by connecting research insights to business action.
Business success begins with a deep understanding of the consumers and markets we serve. The role of Kao’s Market Research organization is to build holistic consumer understanding and to represent the voice of the consumer in key business decisions from consumer segmentation to brand equity choices to product innovation to advertising development to in-store fundamentals.
As a Skin Care Market Research intern, you will assist in the planning, execution, and analysis of quantitative and qualitative consumer research projects related to key business questions on Kao’s Skin Care Brands – Jergens, Bioré, Curél, and Ban. You will work closely with members of the Skin Care Market Research team as well as cross-functional partners to identify key insights and to develop data-driven recommendations. In this role, you will have the opportunity to build competency and mastery across a wide spectrum of research methodologies and tools.
Key work may include: